Monday 5 June 2017

How to measure channel partners performance efficiently

In today’s competitive environment, it is essential to develop a robust business model that can be upgraded any time when required. A vast network of channel partners is the need of business to grow and scale efficiently. These business associates include distributors, system integrators, dealer, etc. When companies designed a partnership program, then all stakeholders should work accordingly to achieve maximum success. Key performance indicators should be designed effectively to measure working capability of each and every stakeholder who is a part of operational activities.
There are following Key performance indicators that you can adapt:
Participation: Active participation of every channel partner is essential to attain desired goals and objectives. Training programs organized by companies to increase sales should be attended with full passion and enthusiasm for unmatched success. Channel partners engagement in training programs is the leading indicator of their performance. If they attend training regularly then they have good product knowledge and they can easily sell more.
Online portal: An online platform should be developed where partner can login and interact with companies. If your partners are actively participating then they should login actively. This shows their commitment towards products and services.
Revenue generation: It is one of the key performance indicators. If partners perform well then products and services will be sold effectively which in turn result in more revenue generation. You can easily track a slight progression in revenue in quick time.
Satisfaction: Every year multinational corporation operate in broad industrial segments has taking quarterly and yearly feedback from channel partners and take their opinion for further growth and progress.
These are the few significant key performance indicators that should be focused while designing performance management system for your channel partners. It goes without saying that competition is intense but a well designed business plan will definitely serve your purpose effectively.

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